Vermú
POESIS worked with the vermouth and winemakers at The Wine Collective to develop the packaging, messaging, product release (including Instagram reels), and screen print designs for Vermú vermouth, an aromatized aperitif wine, an easy-drinking cocktail in a bottle. Subsequently, we helped develop the its counterpart, Vermútino, an aperitif spritzer in a can.
Essentially functioning as its marketing, design, and communications arm between 2019-2022, POESIS managed all aspects of Vermú and Vermútino's sub-brand development, graphic needs (from bottle packaging and merchandise to ad graphics and website management).
Additionally, we directed its dozens of digital, social, and email marketing campaigns, leading its Vermú brand to national acclaim with features at Forbes, Wine & Spirits Magazine, Imbibe Magazine, Conde Nast Traveler, FOX News, MSN, CBS, and many others.
SERVICES
logo + brand development
wine label design
illustration
e-commerce website
social media marketing
email marketing
digital advertising
content strategy
art direction
digital + print collateral
photography
sub-label brand design
brand management
The flyings “V’s” fizz out of the Boozy Lady’s cup, reminiscent of flying birds in the sky or flamingo feet marks on the sand. Either way, this mark is meant to evoke both the earthy and the divine.
The illustrated Vermú mark was designed to evoke the way this vermouth transports the imbiber to a whimsical place, with a nod to Baltimore’s spirit animal, the flamingo, and a mythical “Boozy Lady” as the central cast.
The flyings “V’s” fizz out of the Boozy Lady’s cup, reminiscent of flying birds in the sky or flamingo feet marks on the sand. Either way, this mark is meant to evoke both the earthy and the divine.
Infused with cinchona bark, Spanish oranges, chamomile, wormwood, gentian root, juniper berries, clove, and star anise, this lovely vermouth is tangy, warm, and spicy: not too sweet or too bitter.
Vermútino
First there was Vermú, then there was Vermútino..
Vermútino is a completely new type of spritzer. It is a ready-to-drink Spanish-style aperitivo spritz—light, bubbly, and hopelessly refreshing. The Orange Cinchona flavor combines The Wine Collective’s Vermú Rosé and sparkling water, offering a beautiful balance of bright citrus essence and tangy bitter of quinine. It’s the perfect drink for vermouth veterans and first-time explorers alike. All-natural and born in Baltimore City, Vermútino celebrates all the good things in life.
POESIS worked with The Wine Collective to develop the packaging, messaging, product release (including product photography and Instagram reels), and label designs for this lovely hard seltzer.
